As we head full steam into 2023, one thing is certain: organic social media will continue to be a critical aspect of any successful business’ marketing strategy. From Facebook and Instagram to LinkedIn and TikTok, organic content continues to be an effective way for companies to reach their audiences, build connections, and boost their visibility. In this blog post, we will take a deep dive into why organic social media still benefits businesses.
Reaching Audiences at Scale
Organic social media provides businesses with an unparalleled opportunity to reach their target audiences—whether it’s through Facebook groups, Instagram Reels or LinkedIn posts. By sharing content organically, companies can target specific users based on age, location, interests, occupation, and more easily than ever before. This allows them to tailor their messaging accordingly and ensure that they’re reaching those who matter most.
Imagine if the 200 people who saw your Facebook post were actually in an audience watching you speak! Or if the 500 people who watched your Reel, were attending your webinar! Incredibly, you can reach such a large (and these numbers are small in the scheme of social media) engaged, ideal audience for free.
Building Relationships & Boosting Trust
Social media platforms are increasingly becoming the preferred method of communication between brands and consumers alike. Businesses can build relationships and trust with potential customers by engaging in meaningful conversations through these channels over time. Furthermore, by responding directly to customer questions or feedback online, organizations have an opportunity to show that they truly care about their audience and prove that they’re not just trying to make a sale.
Increasing Brand Visibility & Awareness
Organic content also offers unique advantages when it comes to increasing a company’s visibility and brand awareness on digital channels. By leveraging features like hashtag campaigns or user-generated content (UGC), businesses can boost their overall reach and engagement far beyond what traditional methods of advertising offer—and without breaking the bank! Additionally, these same strategies let companies get creative when it comes to storytelling; whether through interactive polls or video content series, organic social media allows brands to stand out from the competition while interacting with customers in authentic and genuine ways.
Search is becoming more predominant on all social media channels, which means if you’re the type of business that relies on search or who wants to be recommended by their customers, a visible social media presence is critical.
Take Your Social Media Presence Further in 2023
Now more than ever, organisations must recognise the power organic social media holds for engaging current customers and reaching new ones. With so many strategies available for boosting visibility on digital channels—such as leveraging UGC campaigns or creating innovative video content—businesses should aim high when setting goals for 2023! As you plan your strategy for the year’s marketing initiatives – don’t forget about organic social media! It’s not dead! With the right approach, your business could benefit more from these powerful tactics. Pairing organic social media with effective paid social media campaigns can take your social media results even further.
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