As we head full steam into 2023, one thing is certain: organic social media will continue to be a critical aspect of any successful business’ marketing strategy. From Facebook and Instagram to LinkedIn and TikTok, organic content continues to be an effective way for companies to reach their audiences, build connections, and boost their visibility. …
Outside of the Apple software update dramas, here are some of the key things happening on my favourite social media platforms…mostly Facebook, haha. Facebook Analytics and Audience Insights will no longer be available from June 30 2021. Despite this, some of this data will be available via Facebook Business Suite, Ads Manager and Events Manager. …
What’s Coming and What’s Going on Social Media in June Read More »
Instagram Reels are blowing up! Yes, they are very similar to TikTok, but for many of us who don’t want to move to a whole new platform, Reels are the perfect substitute. They are also getting a lot of visibility, dominating Instagram content, great for your brand or profile. According to Instagram Reels are made …
Got an Apple phone? By now, you’ve possibly been forced to update your phone to the latest software, iOS14.5. Normally, a software update isn’t worth writing about, BUT, in this case, it’s significant. Why? Because in its infinite wisdom, Apple has added more privacy controls for users. On the face of it, that only sounds …
What you need to know about the Apple privacy updates Read More »
I need to use stock images quite regularly for my clients. I love it when they have their own images too, but it’s not always feasible for every single post. Over time, I’ve found quite a few stock images sites that I love…here are my favourites:
Do you use Facebook Messenger for your business? ? If you do (or if you’ve been considering it), there are some serious changes coming to the platform next week! Currently, when using Messenger for your business, a ’24 + 1′ rule applies. Come 15 January 2020, the + 1 opportunity will be removed. What does this …
It’s a common scenario; you’ve got a tonne of followers on your social media accounts, but the bulk of them aren’t purchasing from your store, downloading your lead magnet or registering for your event… Each account is going to have their own reasons that followers aren’t buyers, but there are a few areas you should …
How to Convert Social Media Followers into Buyers Read More »
I attended an event yesterday (thanks #MIBAScenicRim) and one of the attendees asked the speaker “What is a funnel?” It’s certainly not the first time I’ve heard that question, so I thought I’d share my insights around ‘funnels.’ If you’re running a business that sells products or services, you’ve already got a ‘sales funnel’ in …
One of the most precious and sometimes tenuous relationships a digital marketer has, is the relationship they have with their Facebook Ad Account. The reason your Facebook ad account is so precious and can sometimes be so challenging is that there are LOTS of rules about how to work within the Facebook Terms of Service …
How to Avoid Getting Your Facebook Ad Account Disabled! Read More »
One of the last things you ever want to see in your Facebook ad account is the message: Ad Account Disabled for Policy Violation. Facebook will suggest you take their e-learning Blueprint course, to better understand their Terms of Service, plusthey will give you the option to Request a Review of this Ad Account. Do …
What to do if your Facebook Ad Account is Disabled Read More »
