Local Business Facebook Ads

Objective – Generate leads using Facebook advertising for air conditioner cleaning. These are the results for 1 month.

Conversion Optimisation – Facebook messenger conversations initiated.

Budget – Up to $15 per day ad spend. Total spent $396.58. 

Results –

74 messaging conversations started.

$5.36 cost per message initiated.

11,582 people reached in the local area.

$3401.20 in confirmed services booked to date, plus $1394.80 likely to convert.

Return on ad spend of approx. 8.57 times (857%)

Return on total spend, of approx. 3.79 times (379%)

Through our advertising processes we identified creative options that we likely to be scroll stopping, including video and images. We then used multiple creatives and tested against both a broad and interests-based audience. Once an effective creative and targeting combination was found, this combination continued to run for the bulk of the month.

The effective creative focused on, scroll-stopping image, call to action and creating urgency through seasonal pricing.

The targeting was straight forward and what refer to as ‘broad’ targeting. As the ads were for a service-based industry in a local area, the audience size was reasonably small. An assumption was made that most people in this city would have a need for this service annually, which proved effective. We also ensured the ads only targeted an appropriate age group withing a specific travel area.

The message response was modified over time to better explain the premium nature of the service, as some initial responses suggested that the pricing was ‘too high’.