We’ve been fortunate to work with many Australian, local and national businesses, in a variety of industries. Although we don’t niche to a specific industry, we do enjoy working with smaller, growth-focused (generally not micro) businesses.
We take the time to get to know your business and make sure we understand your needs, whilst creating clear expectations of the process and possible results.
An example of our Facebook ads success...we'll be adding more soon!
Local Business Facebook Ads
Objective – Generate leads using Facebook advertising for air conditioner cleaning. These are the results for 1 month.
Conversion Optimisation – Facebook messenger conversations initiated.
Budget – Up to $15 per day ad spend. Total spent $396.58.
74 messaging conversations started.
$5.36 cost per message initiated.
11,582 people reached in the local area.
$3401.20 in confirmed services booked to date, plus $1394.80 likely to convert.
Return on ad spend of approx. 8.57 times (857%)
Return on total spend, of approx. 3.79 times (379%)
Through our advertising processes we identified creative options that we likely to be scroll stopping, including video and images. We then used multiple creatives and tested against both a broad and interests-based audience. Once an effective creative and targeting combination was found, this combination continued to run for the bulk of the month.
The effective creative focused on, scroll-stopping image, call to action and creating urgency through seasonal pricing.
The targeting was straight forward and what refer to as ‘broad’ targeting. As the ads were for a service-based industry in a local area, the audience size was reasonably small. An assumption was made that most people in this city would have a need for this service annually, which proved effective. We also ensured the ads only targeted an appropriate age group withing a specific travel area.
The message response was modified over time to better explain the premium nature of the service, as some initial responses suggested that the pricing was ‘too high’.