Here’s a little gem of wisdom I think you’ll appreciate. Sometimes, it’s actually ok to boost a Facebook post! This might be a ‘controversial’ opinion for those in the Facebook ads game, but as a realist, here’s why I think it’s ok.
Yesterday, Mark Zuckerberg, CEO of Facebook, announced some major changes which will shake up the platform. In a nutshell, Facebook is going to give a higher priority to posts from your friends, family and groups over pages, which includes your small business page.