April 2021

I need to use stock images quite regularly for my clients. I love it when they have their own images too, but it’s not always feasible for every single post. Over time, I’ve found quite a few stock images sites that I love…here are my favourites:

Do you use Facebook Messenger for your business? ? If you do (or if you’ve been considering it), there are some serious changes coming to the platform next week!  Currently, when using Messenger for your business, a ’24 + 1′ rule applies. Come 15 January 2020, the + 1 opportunity will be removed. What does this

It’s a common scenario; you’ve got a tonne of followers on your social media accounts, but the bulk of them aren’t purchasing from your store, downloading your lead magnet or registering for your event… Each account is going to have their own reasons that followers aren’t buyers, but there are a few areas you should

I attended an event yesterday (thanks #MIBAScenicRim) and one of the attendees asked the speaker “What is a funnel?” It’s certainly not the first time I’ve heard that question, so I thought I’d share my insights around ‘funnels.’ If you’re running a business that sells products or services, you’ve already got a ‘sales funnel’ in

One of the most precious and sometimes tenuous relationships a digital marketer has, is the relationship they have with their Facebook Ad Account. The reason your Facebook ad account is so precious and can sometimes be so challenging is that there are LOTS of rules about how to work within the Facebook Terms of Service

One of the last things you ever want to see in your Facebook ad account is the message: Ad Account Disabled for Policy Violation. Facebook will suggest you take their e-learning Blueprint course, to better understand their Terms of Service, plusthey will give you the option to Request a Review of this Ad Account. Do

Some days we all struggle with finding content we think will be valuable to our audience…even me! When I get stuck on finding a fresh idea for content, these are some of the things I like to do to get those creative ideas happening again:  ? I take a break! Sometimes, all you need is

Today’s brain dump for you… is understanding the 5 key areas you need to be across for running successful Facebook ad campaigns. There are MANY nuances across all of these areas, but this is a good starting point. 1. Facebook ads start with a CAMPAIGN. Campaigns are focused on the ideal marketing objective of your ads.